Create a one-of-a-kind, immersive video experience for your customer.
Put VideoBridge Spotlight technology to work at your tradeshow or event, producing a personalized commercial for participants within seconds. Or talk to our team about building a tailored solution to meet your needs.
Put VideoBridge Spotlight to work at your tradeshow or event, producing a personalized commercial for participants within seconds. Or talk to our team about building a tailored solution to meet your business needs. The technology that powers VideoBridge has nearly endless possibilities for customization and automation.
For event marketers, this could mean a kiosk-based application that works with RFID tags to identify a participant and control real-time projection, sound and high-definition recording. VideoBridge can then stitch the captured video into pre-recorded footage and produce a mini-movie starring your event attendee. The unique video can be sent directly to the participant or embedded into a personalized microsite, notifying your guest by email. Cutting-edge technology can help launch a new product or create an impressive but seemingly effortless experience – delighting your guests and turning them into loyal customers and brand advocates.
CASE STUDY: Jaguar and Mindshare
To launch its new line-up of vehicles, Jaguar held a series of seven events across the U.S. during a six-month period, and they called the campaign “The Audition.” As part of each event, guests participated in an interactive experience that put them into a movie-trailer-style car chase scene, aimed at promoting Jaguar’s XE model. Each attendee was instructed to perform a series of actions, which was captured on film.
This significant undertaking was led by Mindshare, who brought together a team that included Who You Know Inc. (production and management), World Stage (studio and lighting setup) and Corp Imaging (rear and side projections and shadows). VideoBridge technology served as the core of the interactive experience – triggering the video recorders, projection and sound, and initiating a countdown to let the participants know when to act.
After collecting a participant’s video footage, VideoBridge would stitch the recorded clips into the mini-movie and email the attendee a link to view their own personalized microsite and video. RFID bracelets facilitated the process, allowing each guest to quickly swipe in and validate their information at one of the VideoBridge kiosks. We also worked directly with Facebook, piloting the social media giant’s new seven-second video profile functionality.